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Überschriften

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[H1] © 2009 - 2022 // markus kriesmair // impressum
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A key element of the communication is a central visual I developed, which distills the core message into a clear image: \u201cLove your back, live better.\u201d Emotional films and eye-catching OOH placements complement the campaign, ensuring a consistent and impactful presence across all channels.\nLiebe deinen R\u00fccken \u2013 Haltung zeigen mit der AOK Baden-W\u00fcrttemberg\nCreative Direction: Max Seidler\nIdea: Claudius Sperling\/ Markus KriesmairKeyVisual: Markus Kriesmair (with Midjourney Ai and Adobe Ps)\n\n\n \n\n\n \n\n\n\n\n\n","content_no_html":"\nIm Rahmen der Haltungskampagne der AOK Baden-W\u00fcrttemberg steht das Thema R\u00fcckengesundheit im Fokus \u2013 pr\u00e4ventiv wie akut. Zentrales Element der Kommunikation ist ein von mir entwickeltes Key Visual, das die Kernbotschaft visuell verdichtet: \u201eWer seinen R\u00fccken liebt, lebt besser.\u201c Begleitend sorgen emotionale Filme und aufmerksamkeitsstarke OOH-Motive f\u00fcr eine konsistente und starke Kampagnenpr\u00e4senz.EN: As part of AOK Baden-W\u00fcrttemberg\u2019s posture campaign, the focus is on back health \u2013 both preventive and acute. A key element of the communication is a central visual I developed, which distills the core message into a clear image: \u201cLove your back, live better.\u201d Emotional films and eye-catching OOH placements complement the campaign, ensuring a consistent and impactful presence across all channels.\nLiebe deinen R\u00fccken \u2013 Haltung zeigen mit der AOK Baden-W\u00fcrttemberg\nCreative Direction: Max Seidler\nIdea: Claudius Sperling\/ Markus KriesmairKeyVisual: Markus Kriesmair (with Midjourney Ai and Adobe Ps)\n\n\n \n\n\n \n\n\n\n{image 26}\n{image 27}\n","content_partial_html":"\nIm Rahmen der Haltungskampagne der AOK Baden-W\u00fcrttemberg steht das Thema R\u00fcckengesundheit im Fokus \u2013 pr\u00e4ventiv wie akut. Zentrales Element der Kommunikation ist ein von mir entwickeltes Key Visual, das die Kernbotschaft visuell verdichtet: \u201eWer seinen R\u00fccken liebt, lebt besser.\u201c Begleitend sorgen emotionale Filme und aufmerksamkeitsstarke OOH-Motive f\u00fcr eine konsistente und starke Kampagnenpr\u00e4senz.EN: As part of AOK Baden-W\u00fcrttemberg\u2019s posture campaign, the focus is on back health \u2013 both preventive and acute. A key element of the communication is a central visual I developed, which distills the core message into a clear image: \u201cLove your back, live better.\u201d Emotional films and eye-catching OOH placements complement the campaign, ensuring a consistent and impactful presence across all channels.\nLiebe deinen R\u00fccken \u2013 Haltung zeigen mit der AOK Baden-W\u00fcrttemberg\nCreative Direction: Max Seidler\nIdea: Claudius Sperling\/ Markus KriesmairKeyVisual: Markus Kriesmair (with Midjourney Ai and Adobe Ps)\n\n\n \n\n\n \n\n\n\n\n\n","thumb":"236368035","thumb_meta":{"thumbnail_crop":{"percentWidth":"100","marginLeft":0,"marginTop":0,"imageModel":{"id":236368035,"project_id":35332369,"image_ref":"{image 27}","name":"AOK_Rueckenkampagne_Landingpage_Mockup.jpg","hash":"0fdf59870fb30f36aa0e76269b15bec7035d33676edf5ca75b82c1c1b010f5b1","width":1920,"height":1080,"sort":0,"exclude_from_backdrop":false,"date_added":"1753741053"},"stored":{"ratio":56.25,"crop_ratio":"16x9"},"cropManuallySet":true}},"thumb_is_visible":true,"sort":8,"index":2,"set_id":0,"page_options":{"using_local_css":true,"local_css":"[local-style=\"35332369\"] .container_width {\n\twidth: 83%\/*!variable_defaults*\/;\n}\n\n[local-style=\"35332369\"] body {\n\tbackground-color: initial \/*!variable_defaults*\/;\n}\n\n[local-style=\"35332369\"] .backdrop {\n}\n\n[local-style=\"35332369\"] .page {\n}\n\n[local-style=\"35332369\"] .page_background {\n\tbackground-color: initial \/*!page_container_bgcolor*\/;\n}\n\n[local-style=\"35332369\"] .content_padding {\n\tpadding-top: 8.2rem \/*!main_margin*\/;\n\tpadding-bottom: 8.2rem \/*!main_margin*\/;\n\tpadding-left: 8.2rem \/*!main_margin*\/;\n\tpadding-right: 8.2rem \/*!main_margin*\/;\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] bodycopy {\n\tfont-size: 1.1rem;\n\tline-height: 1.2;\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] bodycopy a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] bodycopy a:hover {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] h1 {\n\tline-height: 1.3;\n\tfont-size: 1rem;\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] h1 a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] h1 a:hover {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] h2 {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] h2 a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] h2 a:hover {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] small {\n\tfont-size: 1rem;\n\tline-height: 1.2;\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] small a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35332369\"] small a:hover {\n}\n\n[local-style=\"35332369\"] .container {\n}","local_layout_options":{"split_layout":false,"split_responsive":false,"full_height":false,"advanced_padding_enabled":false,"page_container_bgcolor":"","show_local_thumbs":false,"page_bgcolor":"","content_width":"83","main_margin":"8.2","main_margin_top":"8.2","main_margin_right":"8.2","main_margin_bottom":"8.2","main_margin_left":"8.2"},"svg_overlay":"\n \n \n \n \n","svg_fonts":{},"thumbnail_options":{"show_local_thumbs":false},"pin_options":{}},"set_open":false,"images":[{"id":200817816,"project_id":35332369,"image_ref":"{image 24}","name":"230105_Logo_Markus_Kriesmair_Favicon.png","hash":"96c18f80954d86581f4ce6953b09c9f2c164c241900aeddcf5304ae6667779ac","width":208,"height":30,"sort":0,"exclude_from_backdrop":false,"date_added":"1704454301"},{"id":200817817,"project_id":35332369,"image_ref":"{image 25}","name":"231121_Record_Race_Flag_online.png","hash":"4ef99641449b7897f7cb935c0ecd85313076ce9ba33acc750c427b82fa8aab0b","width":1456,"height":816,"sort":0,"exclude_from_backdrop":false,"date_added":"1704454301"},{"id":236368033,"project_id":35332369,"image_ref":"{image 26}","name":"AOK_Rueckenkampagne_Active_ads.jpg","hash":"a490b75f0c8ea4dbdaed133245ad5f90a64e27c5093fd3bff772a3778962946c","width":1920,"height":1080,"sort":0,"exclude_from_backdrop":false,"date_added":"1753741036"},{"id":236368035,"project_id":35332369,"image_ref":"{image 27}","name":"AOK_Rueckenkampagne_Landingpage_Mockup.jpg","hash":"0fdf59870fb30f36aa0e76269b15bec7035d33676edf5ca75b82c1c1b010f5b1","width":1920,"height":1080,"sort":0,"exclude_from_backdrop":false,"date_added":"1753741053"}],"backdrop":null},{"id":35025767,"site_id":1580148,"project_url":"O2-Record-Race","direct_link":"https:\/\/mkriesmair.de\/O2-Record-Race","type":"page","title":"O2 Record Race","title_no_html":"O2 Record Race","tags":"","display":true,"pin":false,"pin_options":null,"in_nav":false,"is_homepage":false,"backdrop_enabled":false,"is_set":false,"stack":false,"excerpt":"Zum Start des Kinofilms \"Gran Turismo: Vom Gamer zum Racer\" startete O2 in Kooperation mit Playstation eine begleitende Aktion im O2 Studio Berlin. Um...","content":"\n\t\n\t\n\n\t\n\t \n\tZum Start des Kinofilms \"Gran Turismo: Vom Gamer zum Racer\" startete O2 in Kooperation mit Playstation eine begleitende Aktion im O2 Studio Berlin. Um die Gamer-Community zu aktivieren, kreierten wir einen Weltrekordversuch, von dem jeder ein Teil sein konnte: Innerhalb von 48h das l\u00e4ngste Gran Turismo rennen der Welt zu fahren. \u00dcber eine Microsite konnte sich f\u00fcr die Aktion angemeldet werden. Alles wurde nat\u00fcrlich von Gaming-Influencern begleitet, die daf\u00fcr sorgten, dass s\u00e4mtliche Pl\u00e4tze f\u00fcr den Weltrekordversuch innerhalb von 5 Tagen ausgebucht waren. \u00dcber die Social-Media-Kan\u00e4le sorgten wir mit einer Social-Media Kampagne auch au\u00dferhalb Berlins f\u00fcr Aufmerksamkeit und unterst\u00fctzten das Engagement von O2 im Gaming-Sektor.EN: To mark the release of the cinema film \"Gran Turismo: From Gamer to Racer\", O2 launched an accompanying campaign at the O2 Studio Berlin in cooperation with Playstation. To activate the gamer community, we created a world record attempt that anyone could be a part of: To drive the longest Gran Turismo race in the world within 48 hours. People could register for the event via a microsite. Of course, everything was accompanied by gaming influencers, who ensured that all places for the world record attempt were fully booked within 5 days. They also attracted attention outside of Berlin via social media channels and supported O2's commitment to the gaming sector.\n\nO2 Record Race\nCreative Direction: Max Seidler\/ Sarah Mosbacher\nIdea: Claudius Sperling\/ Markus KriesmairKeyVisual: Markus Kriesmair (with Midjourney Ai and Adobe Ps)\n\n\n\n\n\n\n\t\n\n\n\n\n\n\n","content_no_html":"\n\t\n\t\n\n\t\n\t {image 24 scale=\"4\"}\n\tZum Start des Kinofilms \"Gran Turismo: Vom Gamer zum Racer\" startete O2 in Kooperation mit Playstation eine begleitende Aktion im O2 Studio Berlin. Um die Gamer-Community zu aktivieren, kreierten wir einen Weltrekordversuch, von dem jeder ein Teil sein konnte: Innerhalb von 48h das l\u00e4ngste Gran Turismo rennen der Welt zu fahren. \u00dcber eine Microsite konnte sich f\u00fcr die Aktion angemeldet werden. Alles wurde nat\u00fcrlich von Gaming-Influencern begleitet, die daf\u00fcr sorgten, dass s\u00e4mtliche Pl\u00e4tze f\u00fcr den Weltrekordversuch innerhalb von 5 Tagen ausgebucht waren. \u00dcber die Social-Media-Kan\u00e4le sorgten wir mit einer Social-Media Kampagne auch au\u00dferhalb Berlins f\u00fcr Aufmerksamkeit und unterst\u00fctzten das Engagement von O2 im Gaming-Sektor.EN: To mark the release of the cinema film \"Gran Turismo: From Gamer to Racer\", O2 launched an accompanying campaign at the O2 Studio Berlin in cooperation with Playstation. To activate the gamer community, we created a world record attempt that anyone could be a part of: To drive the longest Gran Turismo race in the world within 48 hours. People could register for the event via a microsite. Of course, everything was accompanied by gaming influencers, who ensured that all places for the world record attempt were fully booked within 5 days. They also attracted attention outside of Berlin via social media channels and supported O2's commitment to the gaming sector.\n\nO2 Record Race\nCreative Direction: Max Seidler\/ Sarah Mosbacher\nIdea: Claudius Sperling\/ Markus KriesmairKeyVisual: Markus Kriesmair (with Midjourney Ai and Adobe Ps)\n\n\n\n\n\n\n\t\n\n\n\n\n\n\n","content_partial_html":"\n\t\n\t\n\n\t\n\t \n\tZum Start des Kinofilms \"Gran Turismo: Vom Gamer zum Racer\" startete O2 in Kooperation mit Playstation eine begleitende Aktion im O2 Studio Berlin. Um die Gamer-Community zu aktivieren, kreierten wir einen Weltrekordversuch, von dem jeder ein Teil sein konnte: Innerhalb von 48h das l\u00e4ngste Gran Turismo rennen der Welt zu fahren. \u00dcber eine Microsite konnte sich f\u00fcr die Aktion angemeldet werden. Alles wurde nat\u00fcrlich von Gaming-Influencern begleitet, die daf\u00fcr sorgten, dass s\u00e4mtliche Pl\u00e4tze f\u00fcr den Weltrekordversuch innerhalb von 5 Tagen ausgebucht waren. \u00dcber die Social-Media-Kan\u00e4le sorgten wir mit einer Social-Media Kampagne auch au\u00dferhalb Berlins f\u00fcr Aufmerksamkeit und unterst\u00fctzten das Engagement von O2 im Gaming-Sektor.EN: To mark the release of the cinema film \"Gran Turismo: From Gamer to Racer\", O2 launched an accompanying campaign at the O2 Studio Berlin in cooperation with Playstation. To activate the gamer community, we created a world record attempt that anyone could be a part of: To drive the longest Gran Turismo race in the world within 48 hours. People could register for the event via a microsite. Of course, everything was accompanied by gaming influencers, who ensured that all places for the world record attempt were fully booked within 5 days. They also attracted attention outside of Berlin via social media channels and supported O2's commitment to the gaming sector.\n\nO2 Record Race\nCreative Direction: Max Seidler\/ Sarah Mosbacher\nIdea: Claudius Sperling\/ Markus KriesmairKeyVisual: Markus Kriesmair (with Midjourney Ai and Adobe Ps)\n\n\n\n\n\n\n\t\n\n\n\n\n\n\n","thumb":"197488613","thumb_meta":{"thumbnail_crop":{"percentWidth":"100.36764705882355","marginLeft":-0.183824,"marginTop":0,"imageModel":{"id":197488613,"project_id":35025767,"image_ref":"{image 25}","name":"231121_Record_Race_Flag_online.png","hash":"4ef99641449b7897f7cb935c0ecd85313076ce9ba33acc750c427b82fa8aab0b","width":1456,"height":816,"sort":0,"exclude_from_backdrop":false,"date_added":"1700567181"},"stored":{"ratio":56.043956043956,"crop_ratio":"16x9"},"cropManuallySet":true}},"thumb_is_visible":true,"sort":9,"index":3,"set_id":0,"page_options":{"using_local_css":true,"local_css":"[local-style=\"35025767\"] .container_width {\n\twidth: 82% \/*!variable_defaults*\/;\n}\n\n[local-style=\"35025767\"] body {\n\tbackground-color: initial \/*!variable_defaults*\/;\n}\n\n[local-style=\"35025767\"] .backdrop {\n}\n\n[local-style=\"35025767\"] .page {\n}\n\n[local-style=\"35025767\"] .page_background {\n\tbackground-color: initial \/*!page_container_bgcolor*\/;\n}\n\n[local-style=\"35025767\"] .content_padding {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] bodycopy {\n\tfont-size: 1.1rem;\n\tline-height: 1.2;\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] bodycopy a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] bodycopy a:hover {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] h1 {\n\tline-height: 1.3;\n\tfont-size: 1rem;\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] h1 a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] h1 a:hover {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] h2 {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] h2 a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] h2 a:hover {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] small {\n\tfont-size: 1rem;\n\tline-height: 1.2;\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] small a {\n}\n\n[data-predefined-style=\"true\"] [local-style=\"35025767\"] small a:hover {\n}\n\n[local-style=\"35025767\"] .container {\n}","local_layout_options":{"split_layout":false,"split_responsive":false,"full_height":false,"advanced_padding_enabled":false,"page_container_bgcolor":"","show_local_thumbs":false,"page_bgcolor":"","content_width":"82"},"svg_overlay":"\n \n \n \n \n","svg_fonts":{},"thumbnail_options":{"show_local_thumbs":false}},"set_open":false,"images":[{"id":197483253,"project_id":35025767,"image_ref":"{image 24}","name":"230105_Logo_Markus_Kriesmair_Favicon.png","hash":"96c18f80954d86581f4ce6953b09c9f2c164c241900aeddcf5304ae6667779ac","width":208,"height":30,"sort":0,"exclude_from_backdrop":false,"date_added":"1700563697"},{"id":197488613,"project_id":35025767,"image_ref":"{image 25}","name":"231121_Record_Race_Flag_online.png","hash":"4ef99641449b7897f7cb935c0ecd85313076ce9ba33acc750c427b82fa8aab0b","width":1456,"height":816,"sort":0,"exclude_from_backdrop":false,"date_added":"1700567181"}],"backdrop":null},{"id":27353823,"site_id":1580148,"project_url":"t-online","direct_link":"https:\/\/mkriesmair.de\/t-online","type":"page","title":"t-online","title_no_html":"t-online","tags":"","display":true,"pin":false,"pin_options":null,"in_nav":true,"is_homepage":false,"backdrop_enabled":false,"is_set":false,"stack":false,"excerpt":"t-online: Kommunikationssprache und Design im Fokus\n\nBeim Start der Str\u00f6er Content Group lag der Fokus darauf, eine klare Kommunikationssprache f\u00fcr...","content":"\n\t\n\t\n\n\t\n\t \n\tt-online: Kommunikationssprache und Design im Fokus\nBeim Start der Str\u00f6er Content Group lag der Fokus darauf, eine klare Kommunikationssprache f\u00fcr die Marke t-online zu schaffen. Die journalistische Ausrichtung der Marke wurde pr\u00e4zise formuliert, um die Identit\u00e4t von t-online zu st\u00e4rken.\n\nEin zentraler Schritt war die Ausarbeitung eines kommunikativen Markenkerns und eines Corporate Designs. Dieses Design umfasst wiedererkennbare und flexible Layoutelemente, die f\u00fcr ein konsistentes Erscheinungsbild sorgen. Zus\u00e4tzlich wurde eine Bildsprache entwickelt, die beliebig erweiterbar ist und zuk\u00fcnftige Anpassungen erm\u00f6glicht.\n\nUm die Marke effektiv zu kommunizieren, setzte Str\u00f6er auf eigene Medien, insbesondere auf Digital Out-of-Home (DOOH) und Out-of-Home (OOH)-Kan\u00e4le. Diese Kan\u00e4le bieten ein flexibles kommunikatives Grundrauschen und erreichen eine breite Zielgruppe.\n\nDie Ma\u00dfnahmen der Str\u00f6er Content Group zielten darauf ab, die Sichtbarkeit und Wiedererkennbarkeit der Marke t-online zu erh\u00f6hen und deren journalistische Qualit\u00e4t hervorzuheben.EN: When starting at Str\u00f6er Content Group, the focus was on creating a clear communication language for the t-online brand. The journalistic orientation of the t-online brand was formulated more clearly. This began with the development of a communicative brand core and a corporate design with recognisable and flexible layout elements. In addition, a corresponding visual language was developed that can be expanded as required in the future. Everything was to be done via Str\u00f6er's own media, predominantly digital out-of-home (DOOH) and out-of-home (OOH) for a flexible communicative background noise.\n\nt-online Markenrelaunch\nCorporate Design: Michel Passin\/ Markus KriesmairBildwelt: Markus Kriesmair \nBrandstrategy: Phillip Schwartz\n\n\n\n\n\n\n\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t \nTeaserkampagne in Deutschland: Erfolgreiche Platzierung und hohe Reichweite\nUnsere Teaserkampagne zielt darauf ab, die Bildwelt in Deutschland effektiv zu verbreiten und unser Layoutelement, den Rahmen, gezielt hervorzuheben. Durch die Integration nachrichtlich relevanter Themen wie dem Ukraine-Krieg, Elon Musks Versuch, Twitter zu \u00fcbernehmen, und der Klimaerw\u00e4rmung, gelang es uns, dass unsere Kampagne ohne Logo zu einem viralen Gespr\u00e4chsthema wurde. Diese Reichweite f\u00fchrte dazu, dass wir den 2. Platz der Topics auf Reddit M\u00fcnchen belegten. Die Diskussion wurde insbesondere von Elon Musk-Fans intensiviert, was uns sogar einen 6-min\u00fctigen Beitrag in einem gro\u00dfen deutschen Tech-Podcast einbrachte.EN: The aim of the teaser campaign was to spread the imagery in Germany and place our layout element, the frame, in an eye-catching way. With newsworthy current topics such as the war in Ukraine, Elon Musk's attempt to take over Twitter and global warming, our teaser campaign without a logo quickly became a topic of conversation and ranked second among the topics on Reddit Munich. Elon Musk's fans quickly joined in the discussion and we even received a 6-minute feature on a major German tech podcast.\nt-online Marken-Teaserkampagne 2022Brand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairArt Direction: Markus KriesmairMediaplanung: Markus Kriesmair\/ Nadine Schmidt\n\n\n\n\n\n\n\n\t\n\n\t\n\n\n\n\n\t\n\n\n\t\n\t \nt-online Markenkampagne 2022: Digital Out of HomeBrand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairKonzept\/Text: Claudius Sperling\/ Alina Meisenbach\/ Markus Kriesmair\/Art Direction: Markus Kriesmair\/ Michel PassinMediaplanung: Markus Kriesmair\/ Nadine Schmidt\n\n\n\n\t\n\n\n\n\n\n\n\n\n\n\t\n\n\n\n\t\n\n\t\n\t\n\t \nNeues Auditiv-Paket f\u00fcr t-online: Soundlogo, Intros und Outros.\nGemeinsam mit Blut Audio haben wir t-online ein neues auditives Erscheinungsbild verliehen. Unser Team hat umfassende Anpassungen vorgenommen, darunter ein modernes Soundlogo, pr\u00e4gnante Intros und Outros sowie professionelle Soundbetten. Ziel war es, t-online noch nachrichtlicher und klarer klingen zu lassen. Entdecken Sie, wie unser neues Sounddesign die Benutzererfahrung von t-online optimiert und die Markenidentit\u00e4t st\u00e4rkt.EN: Together with Blut Audio, we have given t-online a new auditory appearance. From the sound logo to the intros and outros to the sound beds, we made sure that t-online sounds even more informative and clear.\n\nt-online SounddesignBrand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairMusikproduktion: Blut Audio\n\n\n\n\n\tt-online Soundlogo\n\nMarkus Krie. \u00b7 211027_t-onlineNeu6_ReworkE_5\n\tTagesanbruch Sounddesign\n\nMarkus Krie. \u00b7 220506_T-Online_Podcast_Edit_mit_Lisa_V2Markus Krie. \u00b7 211027_t-onlineNeu6_ReworkE_5\n\tTagesanbruch WE Sounddesign\nMarkus Krie. \u00b7 220506_T-Online_Podcast_Edit_mit_Lisa_WE\n","content_no_html":"\n\t\n\t\n\n\t\n\t {image 24 scale=\"4\"}\n\tt-online: Kommunikationssprache und Design im Fokus\nBeim Start der Str\u00f6er Content Group lag der Fokus darauf, eine klare Kommunikationssprache f\u00fcr die Marke t-online zu schaffen. Die journalistische Ausrichtung der Marke wurde pr\u00e4zise formuliert, um die Identit\u00e4t von t-online zu st\u00e4rken.\n\nEin zentraler Schritt war die Ausarbeitung eines kommunikativen Markenkerns und eines Corporate Designs. Dieses Design umfasst wiedererkennbare und flexible Layoutelemente, die f\u00fcr ein konsistentes Erscheinungsbild sorgen. Zus\u00e4tzlich wurde eine Bildsprache entwickelt, die beliebig erweiterbar ist und zuk\u00fcnftige Anpassungen erm\u00f6glicht.\n\nUm die Marke effektiv zu kommunizieren, setzte Str\u00f6er auf eigene Medien, insbesondere auf Digital Out-of-Home (DOOH) und Out-of-Home (OOH)-Kan\u00e4le. Diese Kan\u00e4le bieten ein flexibles kommunikatives Grundrauschen und erreichen eine breite Zielgruppe.\n\nDie Ma\u00dfnahmen der Str\u00f6er Content Group zielten darauf ab, die Sichtbarkeit und Wiedererkennbarkeit der Marke t-online zu erh\u00f6hen und deren journalistische Qualit\u00e4t hervorzuheben.EN: When starting at Str\u00f6er Content Group, the focus was on creating a clear communication language for the t-online brand. The journalistic orientation of the t-online brand was formulated more clearly. This began with the development of a communicative brand core and a corporate design with recognisable and flexible layout elements. In addition, a corresponding visual language was developed that can be expanded as required in the future. Everything was to be done via Str\u00f6er's own media, predominantly digital out-of-home (DOOH) and out-of-home (OOH) for a flexible communicative background noise.\n\nt-online Markenrelaunch\nCorporate Design: Michel Passin\/ Markus KriesmairBildwelt: Markus Kriesmair \nBrandstrategy: Phillip Schwartz\n\n\n\n\n\n\n\n\t\n{image 3}\n{image 1}\n{image 4}\n{image 2}\n{image 10}\n{image 7}\n{image 8}\n{image 9}\n{image 5}\n{image 12}\n{image 11}\n{image 6}\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t {image 24 scale=\"4\"}\nTeaserkampagne in Deutschland: Erfolgreiche Platzierung und hohe Reichweite\nUnsere Teaserkampagne zielt darauf ab, die Bildwelt in Deutschland effektiv zu verbreiten und unser Layoutelement, den Rahmen, gezielt hervorzuheben. Durch die Integration nachrichtlich relevanter Themen wie dem Ukraine-Krieg, Elon Musks Versuch, Twitter zu \u00fcbernehmen, und der Klimaerw\u00e4rmung, gelang es uns, dass unsere Kampagne ohne Logo zu einem viralen Gespr\u00e4chsthema wurde. Diese Reichweite f\u00fchrte dazu, dass wir den 2. Platz der Topics auf Reddit M\u00fcnchen belegten. Die Diskussion wurde insbesondere von Elon Musk-Fans intensiviert, was uns sogar einen 6-min\u00fctigen Beitrag in einem gro\u00dfen deutschen Tech-Podcast einbrachte.EN: The aim of the teaser campaign was to spread the imagery in Germany and place our layout element, the frame, in an eye-catching way. With newsworthy current topics such as the war in Ukraine, Elon Musk's attempt to take over Twitter and global warming, our teaser campaign without a logo quickly became a topic of conversation and ranked second among the topics on Reddit Munich. Elon Musk's fans quickly joined in the discussion and we even received a 6-minute feature on a major German tech podcast.\nt-online Marken-Teaserkampagne 2022Brand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairArt Direction: Markus KriesmairMediaplanung: Markus Kriesmair\/ Nadine Schmidt\n\n\n\n\n{image 14}\n\n\n\t\n\n\t\n\n\n\n\n\t\n\n\n\t\n\t {image 24 scale=\"4\"}\nt-online Markenkampagne 2022: Digital Out of HomeBrand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairKonzept\/Text: Claudius Sperling\/ Alina Meisenbach\/ Markus Kriesmair\/Art Direction: Markus Kriesmair\/ Michel PassinMediaplanung: Markus Kriesmair\/ Nadine Schmidt\n\n\n\n\t\n\n\n\n\n\n\n\n\n\n\t\n\n\n\n\t\n\n\t\n\t\n\t {image 24 scale=\"4\"}\nNeues Auditiv-Paket f\u00fcr t-online: Soundlogo, Intros und Outros.\nGemeinsam mit Blut Audio haben wir t-online ein neues auditives Erscheinungsbild verliehen. Unser Team hat umfassende Anpassungen vorgenommen, darunter ein modernes Soundlogo, pr\u00e4gnante Intros und Outros sowie professionelle Soundbetten. Ziel war es, t-online noch nachrichtlicher und klarer klingen zu lassen. Entdecken Sie, wie unser neues Sounddesign die Benutzererfahrung von t-online optimiert und die Markenidentit\u00e4t st\u00e4rkt.EN: Together with Blut Audio, we have given t-online a new auditory appearance. From the sound logo to the intros and outros to the sound beds, we made sure that t-online sounds even more informative and clear.\n\nt-online SounddesignBrand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairMusikproduktion: Blut Audio\n\n\n\n\n\tt-online Soundlogo\n\nMarkus Krie. \u00b7 211027_t-onlineNeu6_ReworkE_5\n\tTagesanbruch Sounddesign\n\nMarkus Krie. \u00b7 220506_T-Online_Podcast_Edit_mit_Lisa_V2Markus Krie. \u00b7 211027_t-onlineNeu6_ReworkE_5\n\tTagesanbruch WE Sounddesign\nMarkus Krie. \u00b7 220506_T-Online_Podcast_Edit_mit_Lisa_WE\n","content_partial_html":"\n\t\n\t\n\n\t\n\t \n\tt-online: Kommunikationssprache und Design im Fokus\nBeim Start der Str\u00f6er Content Group lag der Fokus darauf, eine klare Kommunikationssprache f\u00fcr die Marke t-online zu schaffen. Die journalistische Ausrichtung der Marke wurde pr\u00e4zise formuliert, um die Identit\u00e4t von t-online zu st\u00e4rken.\n\nEin zentraler Schritt war die Ausarbeitung eines kommunikativen Markenkerns und eines Corporate Designs. Dieses Design umfasst wiedererkennbare und flexible Layoutelemente, die f\u00fcr ein konsistentes Erscheinungsbild sorgen. Zus\u00e4tzlich wurde eine Bildsprache entwickelt, die beliebig erweiterbar ist und zuk\u00fcnftige Anpassungen erm\u00f6glicht.\n\nUm die Marke effektiv zu kommunizieren, setzte Str\u00f6er auf eigene Medien, insbesondere auf Digital Out-of-Home (DOOH) und Out-of-Home (OOH)-Kan\u00e4le. Diese Kan\u00e4le bieten ein flexibles kommunikatives Grundrauschen und erreichen eine breite Zielgruppe.\n\nDie Ma\u00dfnahmen der Str\u00f6er Content Group zielten darauf ab, die Sichtbarkeit und Wiedererkennbarkeit der Marke t-online zu erh\u00f6hen und deren journalistische Qualit\u00e4t hervorzuheben.EN: When starting at Str\u00f6er Content Group, the focus was on creating a clear communication language for the t-online brand. The journalistic orientation of the t-online brand was formulated more clearly. This began with the development of a communicative brand core and a corporate design with recognisable and flexible layout elements. In addition, a corresponding visual language was developed that can be expanded as required in the future. Everything was to be done via Str\u00f6er's own media, predominantly digital out-of-home (DOOH) and out-of-home (OOH) for a flexible communicative background noise.\n\nt-online Markenrelaunch\nCorporate Design: Michel Passin\/ Markus KriesmairBildwelt: Markus Kriesmair \nBrandstrategy: Phillip Schwartz\n\n\n\n\n\n\n\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t \nTeaserkampagne in Deutschland: Erfolgreiche Platzierung und hohe Reichweite\nUnsere Teaserkampagne zielt darauf ab, die Bildwelt in Deutschland effektiv zu verbreiten und unser Layoutelement, den Rahmen, gezielt hervorzuheben. Durch die Integration nachrichtlich relevanter Themen wie dem Ukraine-Krieg, Elon Musks Versuch, Twitter zu \u00fcbernehmen, und der Klimaerw\u00e4rmung, gelang es uns, dass unsere Kampagne ohne Logo zu einem viralen Gespr\u00e4chsthema wurde. Diese Reichweite f\u00fchrte dazu, dass wir den 2. Platz der Topics auf Reddit M\u00fcnchen belegten. Die Diskussion wurde insbesondere von Elon Musk-Fans intensiviert, was uns sogar einen 6-min\u00fctigen Beitrag in einem gro\u00dfen deutschen Tech-Podcast einbrachte.EN: The aim of the teaser campaign was to spread the imagery in Germany and place our layout element, the frame, in an eye-catching way. With newsworthy current topics such as the war in Ukraine, Elon Musk's attempt to take over Twitter and global warming, our teaser campaign without a logo quickly became a topic of conversation and ranked second among the topics on Reddit Munich. Elon Musk's fans quickly joined in the discussion and we even received a 6-minute feature on a major German tech podcast.\nt-online Marken-Teaserkampagne 2022Brand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairArt Direction: Markus KriesmairMediaplanung: Markus Kriesmair\/ Nadine Schmidt\n\n\n\n\n\n\n\n\t\n\n\t\n\n\n\n\n\t\n\n\n\t\n\t \nt-online Markenkampagne 2022: Digital Out of HomeBrand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairKonzept\/Text: Claudius Sperling\/ Alina Meisenbach\/ Markus Kriesmair\/Art Direction: Markus Kriesmair\/ Michel PassinMediaplanung: Markus Kriesmair\/ Nadine Schmidt\n\n\n\n\t\n\n\n\n\n\n\n\n\n\n\t\n\n\n\n\t\n\n\t\n\t\n\t \nNeues Auditiv-Paket f\u00fcr t-online: Soundlogo, Intros und Outros.\nGemeinsam mit Blut Audio haben wir t-online ein neues auditives Erscheinungsbild verliehen. Unser Team hat umfassende Anpassungen vorgenommen, darunter ein modernes Soundlogo, pr\u00e4gnante Intros und Outros sowie professionelle Soundbetten. Ziel war es, t-online noch nachrichtlicher und klarer klingen zu lassen. Entdecken Sie, wie unser neues Sounddesign die Benutzererfahrung von t-online optimiert und die Markenidentit\u00e4t st\u00e4rkt.EN: Together with Blut Audio, we have given t-online a new auditory appearance. From the sound logo to the intros and outros to the sound beds, we made sure that t-online sounds even more informative and clear.\n\nt-online SounddesignBrand Managment\/ Direction: Markus KriesmairCreative Direction: Markus KriesmairMusikproduktion: Blut Audio\n\n\n\n\n\tt-online Soundlogo\n\nMarkus Krie. \u00b7 211027_t-onlineNeu6_ReworkE_5\n\tTagesanbruch Sounddesign\n\nMarkus Krie. \u00b7 220506_T-Online_Podcast_Edit_mit_Lisa_V2Markus Krie. \u00b7 211027_t-onlineNeu6_ReworkE_5\n\tTagesanbruch WE Sounddesign\nMarkus Krie. \u00b7 220506_T-Online_Podcast_Edit_mit_Lisa_WE\n","thumb":"152307070","thumb_meta":{"thumbnail_crop":{"percentWidth":"100","marginLeft":0,"marginTop":0,"imageModel":{"id":152307070,"project_id":27353823,"image_ref":"{image 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24}","name":"230105_Logo_Markus_Kriesmair_Favicon.png","hash":"96c18f80954d86581f4ce6953b09c9f2c164c241900aeddcf5304ae6667779ac","width":208,"height":30,"sort":0,"exclude_from_backdrop":false,"date_added":"1673603786"}],"backdrop":null},{"id":27426241,"site_id":1580148,"project_url":"BMW","direct_link":"https:\/\/mkriesmair.de\/BMW","type":"page","title":"BMW","title_no_html":"BMW","tags":"","display":true,"pin":false,"pin_options":null,"in_nav":true,"is_homepage":false,"backdrop_enabled":false,"is_set":false,"stack":false,"excerpt":"360\u00b0 Lovebrand: Der BMW 2er ist zur\u00fcck auf deutschen Stra\u00dfen\n\nDer BMW 2er feiert sein Comeback auf deutschen Stra\u00dfen und begeistert BMW-Fans...","content":"\n\t\n\n\n\n\n\t\n\t \n360\u00b0 Lovebrand: Der BMW 2er ist zur\u00fcck auf deutschen Stra\u00dfen\nDer BMW 2er feiert sein Comeback auf deutschen Stra\u00dfen und begeistert BMW-Fans mit seinem ersten speziell f\u00fcr sie entwickelten Coup\u00e9. Mit einer L\u00e4nge von 4,43 Metern verk\u00f6rpert der BMW 2er geballte Fahrfreude. Um diese Begeisterung optimal zu nutzen, haben wir unsere extrem aktive BMW-Social-Media-Community direkt in unsere Kommunikation eingebunden. Das Ergebnis ist eine interaktive Kampagne von Fans f\u00fcr Fans. Die Anh\u00e4nger haben die Kampagne mitgestaltet und zwei pr\u00e4gnante Worte f\u00fcr den BMW 2er verfasst.\n\nDie 360\u00b0 Lovebrand Kampagne umfasste vielseitige Medienkan\u00e4le, um die Reichweite und Wirkung zu maximieren. Eindrucksvolle TV Spots fingen die Emotionen und Dynamik des BMW 2er ein, w\u00e4hrend eine umfassende OOH (Out-of-Home) Kampagne mit strategisch platzierten Werbebannern und Plakaten f\u00fcr hohe Sichtbarkeit im \u00f6ffentlichen Raum sorgte. Hochwertige Printanzeigen in f\u00fchrenden Automobil- und Lifestyle-Magazinen erg\u00e4nzten die Kampagne und sprachen gezielt BMW-Fans an. Zus\u00e4tzlich wurden Online Banner auf beliebten Webseiten platziert, um auch digital eine starke Pr\u00e4senz zu zeigen. Eine speziell entwickelte Microsite bot detaillierte Informationen \u00fcber den BMW 2er und dient als Plattform, auf der Fans ihre Begeisterung entdecken und teilen konnten.EN: 360\u00b0 Lovebrand\nThe BMW 2 Series is back on German roads. The first coup\u00e9 developed especially for BMW fans. Concentrated driving pleasure on 4.43 metres. It's the perfect opportunity to utilise our extremely active BMW social media community and integrate it directly into our communication. An interactive campaign by fans for fans. The fans created the campaign and wrote 2 words in favour of the BMW 2 Series.\n\nBMW 2er Coup\u00e9 LaunchcampaignCreative Direction - Christoph Nann \/ Hendrick SchwederArt Direction - Markus Kriesmair\/ Senjel GazibaraText - Andreas Kurhan\/ Bernhardt Labitzke\n\n\n\n\n\n\n\t\n\t\n\t BMW 1er: Der Fahrerlebnissschalter. YouTube Virales\nDer neue BMW Fahrerlebnisschalter des BMW 1er im Mittlelpunkt. In Szene gesetzt durch eine Reihe von humorvollen Virales auf YouTube. EN: The driving experience switch.\nThe new BMW driving experience switch for the BMW 1 Series takes centre stage. Staged through a series of virals.\n\nBMW 1er LaunchviralCreative Direction - Mark Vosshall \/ Mike K\u00e4hlerArt Direction - Markus Kriesmair \/ Felix von PlessText - \n\nAwards:Die Klappe \u2013 Shortlist\n\n\n\n\n\n\t\n\n\n\t\n\t \n\nBMW X5 Printkampagne: Der WegweiserSUVs waren in Deutschland lange eine Randerscheinung. Marken wie Rangerover, Jeep und Co. haben sich hierzulande lange schwer getan. Dies \u00e4nderte sich erst, als BMW 1999 den X5 auf den Markt brachte. Der X5 war mehr als nur ein Kastenwagen, er war ein echtes SUV. Zu seiner Neuauflage im Jahr 2013 feierten wir das gemeinsam mit BMW mit einer umfangreichen Printkampagne und einem KeyVisual. Ein Fahrzeug, das wahrlich wegweisend war.EN: The signpost \nSUVs have long been a marginal phenomenon in Germany. Brands such as Rangerover, Jeep and Co. struggled for a long time in this country. This only changed when BMW launched the X5 on the market in 1999. The X5 was more than just a panel van, it was a real SUV. We celebrated this together with BMW when it was relaunched in 2013. A vehicle that was truly groundbreaking.\nBMW X5Creative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Felix HofmannKonzept: Markus KriesmairText: Lukas Weber\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\nBMW M Printkampagne: DTMEine der gr\u00f6\u00dften St\u00e4rken der Marken BMW ist ihre starke Submarke \u201cBMW M\u201d.Diese haben wir zum DTM Sponsoring 2012 kraftvoll in einer Printkampagne insziniert. Wir visualisierten die Energie des Rennsports mit kraftfollen Bildern in Print und wagten auch einen Blick hinter die Boxengasse.\nEN: BMW M \nOne of the greatest strengths of the BMW brand is its strong sub-brand \"BMW M\". We have powerfully showcased this for the 2012 DTM sponsorship.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Felix HofmannText: Pilzweger\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\nBMW Markenkampagne: 360 Grad-Kampagne.Wir schreiben das Jahr 2012 und Kernelemente der Marke BMW wie Kraft, Power und St\u00e4rke werden zunehmend unwichtiger bei der Kaufentscheidung von Luxusautos. Stattdessen gesellen sich immer mehr Themen wie Nachhaltigkeit, Sparsamkeit und Umweltfreundlichkeit hinzu. Wie passt da also die Marke BMW rein? Durch zwei weitere Kernkompetenzen: Fahrspass und Ingenierskunst. \u00dcbersetzt: Dynamik und Kopf.EN: BMW brand campaign\nThe year is 2012 and core elements of the BMW brand such as power, performance and strength are becoming less and less important in the decision to buy a luxury car. Instead, topics such as sustainability, economy and environmental friendliness are becoming more and more important. So how does the BMW brand fit in? Through two additional core competences: Driving pleasure and the art of engineering.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Tugba BakiText: Lukas Weber, Michael Pilzweger\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\nBMW Cabriowochen: AngebotskampagneSommerzeit, Cabriozeit.\nZum Start in den Fr\u00fchling steigt auch wieder das Interesse an Cabrios.\nH\u00f6chste Zeit also, f\u00fcr die BMW-H\u00e4ndler Kampagnen f\u00fcr ihr Cabriolette-Angebot zu fahren.\nEN: BMW Convertible Weeks\nSummertime, convertible time. With the start of spring, interest in convertibles is on the rise again. So it's high time for BMW dealers to start campaigning for their convertible range.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\n\n\n\n\n\n\n\n\n\n","content_no_html":"\n\t\n\n\n\n\n\t\n\t {image 18 scale=\"4\"}\n360\u00b0 Lovebrand: Der BMW 2er ist zur\u00fcck auf deutschen Stra\u00dfen\nDer BMW 2er feiert sein Comeback auf deutschen Stra\u00dfen und begeistert BMW-Fans mit seinem ersten speziell f\u00fcr sie entwickelten Coup\u00e9. Mit einer L\u00e4nge von 4,43 Metern verk\u00f6rpert der BMW 2er geballte Fahrfreude. Um diese Begeisterung optimal zu nutzen, haben wir unsere extrem aktive BMW-Social-Media-Community direkt in unsere Kommunikation eingebunden. Das Ergebnis ist eine interaktive Kampagne von Fans f\u00fcr Fans. Die Anh\u00e4nger haben die Kampagne mitgestaltet und zwei pr\u00e4gnante Worte f\u00fcr den BMW 2er verfasst.\n\nDie 360\u00b0 Lovebrand Kampagne umfasste vielseitige Medienkan\u00e4le, um die Reichweite und Wirkung zu maximieren. Eindrucksvolle TV Spots fingen die Emotionen und Dynamik des BMW 2er ein, w\u00e4hrend eine umfassende OOH (Out-of-Home) Kampagne mit strategisch platzierten Werbebannern und Plakaten f\u00fcr hohe Sichtbarkeit im \u00f6ffentlichen Raum sorgte. Hochwertige Printanzeigen in f\u00fchrenden Automobil- und Lifestyle-Magazinen erg\u00e4nzten die Kampagne und sprachen gezielt BMW-Fans an. Zus\u00e4tzlich wurden Online Banner auf beliebten Webseiten platziert, um auch digital eine starke Pr\u00e4senz zu zeigen. Eine speziell entwickelte Microsite bot detaillierte Informationen \u00fcber den BMW 2er und dient als Plattform, auf der Fans ihre Begeisterung entdecken und teilen konnten.EN: 360\u00b0 Lovebrand\nThe BMW 2 Series is back on German roads. The first coup\u00e9 developed especially for BMW fans. Concentrated driving pleasure on 4.43 metres. It's the perfect opportunity to utilise our extremely active BMW social media community and integrate it directly into our communication. An interactive campaign by fans for fans. The fans created the campaign and wrote 2 words in favour of the BMW 2 Series.\n\nBMW 2er Coup\u00e9 LaunchcampaignCreative Direction - Christoph Nann \/ Hendrick SchwederArt Direction - Markus Kriesmair\/ Senjel GazibaraText - Andreas Kurhan\/ Bernhardt Labitzke\n\n\n\n\n\n\n\t\n\t\n\t {image 18 scale=\"4\"}BMW 1er: Der Fahrerlebnissschalter. YouTube Virales\nDer neue BMW Fahrerlebnisschalter des BMW 1er im Mittlelpunkt. In Szene gesetzt durch eine Reihe von humorvollen Virales auf YouTube. EN: The driving experience switch.\nThe new BMW driving experience switch for the BMW 1 Series takes centre stage. Staged through a series of virals.\n\nBMW 1er LaunchviralCreative Direction - Mark Vosshall \/ Mike K\u00e4hlerArt Direction - Markus Kriesmair \/ Felix von PlessText - \n\nAwards:Die Klappe \u2013 Shortlist\n\n\n\n\n\n\t\n\n\n\t\n\t {image 18 scale=\"4\"}\n\nBMW X5 Printkampagne: Der WegweiserSUVs waren in Deutschland lange eine Randerscheinung. Marken wie Rangerover, Jeep und Co. haben sich hierzulande lange schwer getan. Dies \u00e4nderte sich erst, als BMW 1999 den X5 auf den Markt brachte. Der X5 war mehr als nur ein Kastenwagen, er war ein echtes SUV. Zu seiner Neuauflage im Jahr 2013 feierten wir das gemeinsam mit BMW mit einer umfangreichen Printkampagne und einem KeyVisual. Ein Fahrzeug, das wahrlich wegweisend war.EN: The signpost \nSUVs have long been a marginal phenomenon in Germany. Brands such as Rangerover, Jeep and Co. struggled for a long time in this country. This only changed when BMW launched the X5 on the market in 1999. The X5 was more than just a panel van, it was a real SUV. We celebrated this together with BMW when it was relaunched in 2013. A vehicle that was truly groundbreaking.\nBMW X5Creative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Felix HofmannKonzept: Markus KriesmairText: Lukas Weber\n\n\n\n\n{image 13}\n{image 15}\n{image 14}\n\n\n\n\t\n\t{image 18 scale=\"4\"}\n\nBMW M Printkampagne: DTMEine der gr\u00f6\u00dften St\u00e4rken der Marken BMW ist ihre starke Submarke \u201cBMW M\u201d.Diese haben wir zum DTM Sponsoring 2012 kraftvoll in einer Printkampagne insziniert. Wir visualisierten die Energie des Rennsports mit kraftfollen Bildern in Print und wagten auch einen Blick hinter die Boxengasse.\nEN: BMW M \nOne of the greatest strengths of the BMW brand is its strong sub-brand \"BMW M\". We have powerfully showcased this for the 2012 DTM sponsorship.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Felix HofmannText: Pilzweger\n\n\n\n\n\n{image 19}\n{image 21}\n{image 20}\n\n\n\n\n\n\t\n\t\n\t{image 18 scale=\"4\"}\n\nBMW Markenkampagne: 360 Grad-Kampagne.Wir schreiben das Jahr 2012 und Kernelemente der Marke BMW wie Kraft, Power und St\u00e4rke werden zunehmend unwichtiger bei der Kaufentscheidung von Luxusautos. Stattdessen gesellen sich immer mehr Themen wie Nachhaltigkeit, Sparsamkeit und Umweltfreundlichkeit hinzu. Wie passt da also die Marke BMW rein? Durch zwei weitere Kernkompetenzen: Fahrspass und Ingenierskunst. \u00dcbersetzt: Dynamik und Kopf.EN: BMW brand campaign\nThe year is 2012 and core elements of the BMW brand such as power, performance and strength are becoming less and less important in the decision to buy a luxury car. Instead, topics such as sustainability, economy and environmental friendliness are becoming more and more important. So how does the BMW brand fit in? Through two additional core competences: Driving pleasure and the art of engineering.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Tugba BakiText: Lukas Weber, Michael Pilzweger\n\n\n\n\n{image 22}\n{image 23}\n\n\n{image 24}\n{image 25}\n{image 26}\n\n\n\n{image 27}\n{image 28}\n{image 29}\n\n\n\n\n\t\n\t{image 18 scale=\"4\"}\n\nBMW Cabriowochen: AngebotskampagneSommerzeit, Cabriozeit.\nZum Start in den Fr\u00fchling steigt auch wieder das Interesse an Cabrios.\nH\u00f6chste Zeit also, f\u00fcr die BMW-H\u00e4ndler Kampagnen f\u00fcr ihr Cabriolette-Angebot zu fahren.\nEN: BMW Convertible Weeks\nSummertime, convertible time. With the start of spring, interest in convertibles is on the rise again. So it's high time for BMW dealers to start campaigning for their convertible range.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\n\n\n\n\n\n{image 30}\n{image 31}\n\n\n","content_partial_html":"\n\t\n\n\n\n\n\t\n\t \n360\u00b0 Lovebrand: Der BMW 2er ist zur\u00fcck auf deutschen Stra\u00dfen\nDer BMW 2er feiert sein Comeback auf deutschen Stra\u00dfen und begeistert BMW-Fans mit seinem ersten speziell f\u00fcr sie entwickelten Coup\u00e9. Mit einer L\u00e4nge von 4,43 Metern verk\u00f6rpert der BMW 2er geballte Fahrfreude. Um diese Begeisterung optimal zu nutzen, haben wir unsere extrem aktive BMW-Social-Media-Community direkt in unsere Kommunikation eingebunden. Das Ergebnis ist eine interaktive Kampagne von Fans f\u00fcr Fans. Die Anh\u00e4nger haben die Kampagne mitgestaltet und zwei pr\u00e4gnante Worte f\u00fcr den BMW 2er verfasst.\n\nDie 360\u00b0 Lovebrand Kampagne umfasste vielseitige Medienkan\u00e4le, um die Reichweite und Wirkung zu maximieren. Eindrucksvolle TV Spots fingen die Emotionen und Dynamik des BMW 2er ein, w\u00e4hrend eine umfassende OOH (Out-of-Home) Kampagne mit strategisch platzierten Werbebannern und Plakaten f\u00fcr hohe Sichtbarkeit im \u00f6ffentlichen Raum sorgte. Hochwertige Printanzeigen in f\u00fchrenden Automobil- und Lifestyle-Magazinen erg\u00e4nzten die Kampagne und sprachen gezielt BMW-Fans an. Zus\u00e4tzlich wurden Online Banner auf beliebten Webseiten platziert, um auch digital eine starke Pr\u00e4senz zu zeigen. Eine speziell entwickelte Microsite bot detaillierte Informationen \u00fcber den BMW 2er und dient als Plattform, auf der Fans ihre Begeisterung entdecken und teilen konnten.EN: 360\u00b0 Lovebrand\nThe BMW 2 Series is back on German roads. The first coup\u00e9 developed especially for BMW fans. Concentrated driving pleasure on 4.43 metres. It's the perfect opportunity to utilise our extremely active BMW social media community and integrate it directly into our communication. An interactive campaign by fans for fans. The fans created the campaign and wrote 2 words in favour of the BMW 2 Series.\n\nBMW 2er Coup\u00e9 LaunchcampaignCreative Direction - Christoph Nann \/ Hendrick SchwederArt Direction - Markus Kriesmair\/ Senjel GazibaraText - Andreas Kurhan\/ Bernhardt Labitzke\n\n\n\n\n\n\n\t\n\t\n\t BMW 1er: Der Fahrerlebnissschalter. YouTube Virales\nDer neue BMW Fahrerlebnisschalter des BMW 1er im Mittlelpunkt. In Szene gesetzt durch eine Reihe von humorvollen Virales auf YouTube. EN: The driving experience switch.\nThe new BMW driving experience switch for the BMW 1 Series takes centre stage. Staged through a series of virals.\n\nBMW 1er LaunchviralCreative Direction - Mark Vosshall \/ Mike K\u00e4hlerArt Direction - Markus Kriesmair \/ Felix von PlessText - \n\nAwards:Die Klappe \u2013 Shortlist\n\n\n\n\n\n\t\n\n\n\t\n\t \n\nBMW X5 Printkampagne: Der WegweiserSUVs waren in Deutschland lange eine Randerscheinung. Marken wie Rangerover, Jeep und Co. haben sich hierzulande lange schwer getan. Dies \u00e4nderte sich erst, als BMW 1999 den X5 auf den Markt brachte. Der X5 war mehr als nur ein Kastenwagen, er war ein echtes SUV. Zu seiner Neuauflage im Jahr 2013 feierten wir das gemeinsam mit BMW mit einer umfangreichen Printkampagne und einem KeyVisual. Ein Fahrzeug, das wahrlich wegweisend war.EN: The signpost \nSUVs have long been a marginal phenomenon in Germany. Brands such as Rangerover, Jeep and Co. struggled for a long time in this country. This only changed when BMW launched the X5 on the market in 1999. The X5 was more than just a panel van, it was a real SUV. We celebrated this together with BMW when it was relaunched in 2013. A vehicle that was truly groundbreaking.\nBMW X5Creative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Felix HofmannKonzept: Markus KriesmairText: Lukas Weber\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\nBMW M Printkampagne: DTMEine der gr\u00f6\u00dften St\u00e4rken der Marken BMW ist ihre starke Submarke \u201cBMW M\u201d.Diese haben wir zum DTM Sponsoring 2012 kraftvoll in einer Printkampagne insziniert. Wir visualisierten die Energie des Rennsports mit kraftfollen Bildern in Print und wagten auch einen Blick hinter die Boxengasse.\nEN: BMW M \nOne of the greatest strengths of the BMW brand is its strong sub-brand \"BMW M\". We have powerfully showcased this for the 2012 DTM sponsorship.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Felix HofmannText: Pilzweger\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\nBMW Markenkampagne: 360 Grad-Kampagne.Wir schreiben das Jahr 2012 und Kernelemente der Marke BMW wie Kraft, Power und St\u00e4rke werden zunehmend unwichtiger bei der Kaufentscheidung von Luxusautos. Stattdessen gesellen sich immer mehr Themen wie Nachhaltigkeit, Sparsamkeit und Umweltfreundlichkeit hinzu. Wie passt da also die Marke BMW rein? Durch zwei weitere Kernkompetenzen: Fahrspass und Ingenierskunst. \u00dcbersetzt: Dynamik und Kopf.EN: BMW brand campaign\nThe year is 2012 and core elements of the BMW brand such as power, performance and strength are becoming less and less important in the decision to buy a luxury car. Instead, topics such as sustainability, economy and environmental friendliness are becoming more and more important. So how does the BMW brand fit in? Through two additional core competences: Driving pleasure and the art of engineering.\n\nCreative Direction: Hendrick Schweder\/ Christoph NannArt Direction: Markus Kriesmair\/ Tugba BakiText: Lukas Weber, Michael Pilzweger\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\nBMW Cabriowochen: AngebotskampagneSommerzeit, Cabriozeit.\nZum Start in den Fr\u00fchling steigt auch wieder das Interesse an Cabrios.\nH\u00f6chste Zeit also, f\u00fcr die BMW-H\u00e4ndler Kampagnen f\u00fcr ihr Cabriolette-Angebot zu fahren.\nEN: BMW Convertible Weeks\nSummertime, convertible time. With the start of spring, interest in convertibles is on the rise again. 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[H2] ︎︎︎ MeClients Curriculum vitae Awards
[H2]

Bilder

Es konnten 91 Bilder auf dieser Webseite gefunden werden.

Die Bilder von mkriesmair.de sollten nachgearbeitet werden: 91 ALT-Attribute fehlen. Sinnvolle ALT-Texte erklären, was auf den Bildern zu sehen ist, und machen den Inhalt robuster für SEO und Barrierefreiheit.

Text/HTML Verhältnis

Anteil : 0%

mkriesmair.de hat mit 0% einen sehr niedrigen Textanteil. Die Seite sollte mehr nutzbaren Inhalt erhalten, damit Suchmaschinen nicht nur Code, Navigation oder Gestaltungselemente sehen.

Flash

Auf mkriesmair.de wurde kein Flash gefunden. Das ist positiv, weil moderne Browser und Suchmaschinen mit aktuellen HTML-, CSS- und JavaScript-Lösungen deutlich besser umgehen.

IFrame

Bei mkriesmair.de wurden keine IFrames erkannt. Das reduziert technische Abhängigkeiten und macht die Seite für Analyse, Indexierung und Wartung übersichtlicher.

SEO Links

Eine klare Linkstruktur erleichtert Suchmaschinen das Crawlen, verteilt interne Relevanz und hilft Besuchern, wichtige Inhalte schnell zu finden.

URL Rewrite

mkriesmair.de verwendet lesbare URL-Strukturen. Das ist ein Vorteil für Navigation, Teilen von Links und die schnelle thematische Einordnung einzelner Seiten.

Underscores in the URLs

In Links von mkriesmair.de wurden Unterstriche entdeckt. Für SEO-freundliche und leichter lesbare URLs sind Bindestriche in der Regel besser geeignet.

In-page links

We found a total of 10 links including 0 link(s) to files

Anker	Typ	Natürlich
{{title}}	intern	natürliche Links
︎	intern	natürliche Links
-	intern	natürliche Links
mail@mkriesmair.de	intern	natürliche Links
Xing	extern	natürliche Links
︎︎︎	intern	natürliche Links
Clients	intern	natürliche Links
Curriculum vitae	intern	natürliche Links
Awards	intern	natürliche Links
impressum	intern	natürliche Links

SEO Suchbegriffe

Die Suchbegriffsauswertung zeigt, welche Themen die Seite tatsächlich vermittelt und ob wichtige Begriffe in Inhalt und Seitenelementen konsistent vorkommen.

Suchbegriffswolke

kontakt classloadinganimation curriculum ︎︎︎ xing pulsing div linkedin clients mailmkriesmairde

Keywords Consistency

Suchbegriff	Inhalt	Seitentitel	Suchbegriffe	Seitenbeschreibung	Überschriften
div	1
classloadinganimation	1
pulsing	1
kontakt	1
mailmkriesmairde	1

Benutzerfreundlichkeit

Gute Benutzerfreundlichkeit stärkt Vertrauen und erleichtert die Nutzung. Geprüft werden unter anderem URL, Favicon, Sprache und Druckdarstellung.

URL

Domain : mkriesmair.de

Länge : 13

Favoriten Icon

mkriesmair.de stellt ein Favicon bereit. Dieses kleine Symbol verbessert Wiedererkennung in Browser-Tabs, Lesezeichen und Suchergebnisumgebungen.

Druckeigenschaften

mkriesmair.de hat offenbar keine druckfreundliche CSS-Variante. Wenn Inhalte häufig ausgedruckt werden, lohnt sich eine angepasste Print-Darstellung.

Sprache

Die Spracheinstellung von mkriesmair.de ist vorhanden: en. Diese Angabe macht das Dokument für Crawler und assistive Technologien klarer interpretierbar.

Dublin Core

mkriesmair.de verzichtet auf Dublin-Core-Metadaten. Falls die Seite stark dokumenten- oder publikationsorientiert ist, könnten solche Angaben ergänzt werden.

Dokument

Sauberes HTML, eine korrekte Zeichencodierung und moderne Standards verbessern Kompatibilität, Zugänglichkeit und die zuverlässige Verarbeitung der Seite.

Doctype

HTML 5

Verschlüsselung

mkriesmair.de deklariert den Zeichensatz UTF-8. Das ist wichtig, damit Sonderzeichen, Umlaute und typografische Zeichen korrekt dargestellt werden.

W3C Validität

Fehler : 0

Warnungen : 0

E-Mail Datenschutz

mkriesmair.de sollte offen sichtbare E-Mail-Adressen absichern. Eine geschützte Darstellung verringert die Wahrscheinlichkeit automatisierter Spam-Erfassung. Mit diesem kostenlosen Werkzeug lassen sich Adressen besser schützen.

Veraltetes HTML

Im Quelltext von mkriesmair.de wurden keine deprecated HTML-Tags erkannt. Aktuelle HTML-Strukturen sind robuster für Browser und Validatoren.

Tipps zur Webseitengeschwindigkeit

	mkriesmair.de nutzt keine verschachtelten Tabellen. Das macht Layout und Quelltext leichter wartbar und besser zugänglich.
	Auf mkriesmair.de wurden Inline-CSS-Angaben gefunden. Wenn möglich, sollten diese Regeln in Stylesheets verlagert werden, damit Gestaltung und Inhalt sauberer getrennt sind.
	Die Anzahl der CSS-Dateien bei mkriesmair.de wirkt unkritisch. Wenige, sinnvoll gebündelte Stylesheets erleichtern die technische Optimierung.
	mkriesmair.de bindet mit 2 JavaScript-Dateien nur eine begrenzte Menge Skripte ein. Das ist eine gute Grundlage für schnelle Ladezeiten.
	mkriesmair.de nutzt gzip-Komprimierung. Dadurch können HTML, CSS und JavaScript kleiner übertragen werden, was die Ladezeit verbessern kann.

Mobile

Mobile Optimierung ist wichtig, weil viele Besucher Smartphones nutzen. Viewport, Icons und ungeeignete Technologien beeinflussen Darstellung und Bedienbarkeit.

Mobile Optimierung

	Apple Icon
	META Viewport Tag
	Flash Inhalt

Optimierung

Sitemap, robots.txt, Komprimierung und Analysesysteme beeinflussen, wie effizient eine Website gecrawlt, ausgeliefert und gezielt weiterentwickelt werden kann.

XML-Sitemap

mkriesmair.de stellt eine XML-Sitemap bereit. Das hilft Suchmaschinen, wichtige URLs schneller zu entdecken und Änderungen strukturierter zu erfassen.

https://mkriesmair.de/sitemap.xml

Robots.txt

http://mkriesmair.de/robots.txt

mkriesmair.de enthält eine robots.txt-Datei. Damit lassen sich Crawler-Regeln und der Hinweis auf die Sitemap zentral steuern.

Analytics

Fehlt

Für mkriesmair.de wurde kein Analyse-Tool erkannt. Ohne Webanalyse bleibt schwer nachvollziehbar, wie Besucher die Seite tatsächlich nutzen.

PageSpeed Insights

PageSpeed Insights bewertet Leistung, Barrierefreiheit, bewährte Verfahren und SEO für Desktop und Mobilgeräte und macht technische Bremsen sichtbar.

Gerät

Desktop

Mobile

Kategorien

Leistung

Barrierefreiheit

Empfohlene Vorgehensweise

SEO

Progressive Web-App

Website-Überprüfung

Website-Überprüfung ist ein kostenloses SEO Werkzeug zur Analyse Ihrer Webseite